5 Ways to Display Airtable Data on Your WordPress Site
Airtable is a powerful tool for organizing and managing data, but if you want to bring that data into your WordPress site, there are several ways you can do it depending on how much flexibility you need and how comfortable you are with technical setups.
In this article, I’ll walk you through different methods, so you can find an option that fits your needs and budget.
Quick Comparison of Each Method
| Method | Best For | Coding Needed | Two-Way Sync | Cost |
|---|---|---|---|---|
| Embedding an Airtable Interface | Displaying simple read-only data views | No | No | Free |
| Airtable API | Fully custom layouts and functionality | Yes | Possible with custom development | Developer cost |
| Air WP Sync | Easy Airtable to WordPress syncing | Low | Mostly one-way | Free / Paid |
| WhaleSync | Keeping Airtable and WordPress fully synced | No | Yes | Paid |
| Airtable or Fillout Forms | Collecting form submissions into Airtable | No | One-way to Airtable | Free / Paid |
1. Embedding an Airtable Interface
Airtable's interface feature lets you present your data in a visually appealing way. When sharing an Interface externally, understanding the Interface sharing options and costs is worth reading first, offering a more organized and user-friendly view. You can easily share this interface in a read-only mode, making it perfect for embedding on your WordPress site.
If you’re happy with how the data is displayed in the interface and want features like search and filtering, embedding the interface is a great option. It’s simple to set up and completely free of charge!
One thing to keep in mind is when you embed an Airtable Interface on a webpage using an iframe, the content is static. This means that once the page loads, it won’t automatically reflect any updates made in Airtable even though the Interface within Airtable updates in real time.
To see the latest data in the embed, users will need to manually refresh the page.
2. Using the Airtable API
If the Airtable interface doesn’t meet your specific needs, you can use the Airtable API to pull data directly into your WordPress site. This method offers more flexibility if you want to fully customize how the data appears on your site.
With this approach, you can write a custom script to fetch data from Airtable’s API and display it anywhere on your site, in any format you prefer. This could include things like listing products with dynamic pricing, displaying client-specific onboarding data, or creating a custom content management system.
To get started, you will need your Airtable API key and base ID. Then, you can write a script to fetch the data and use WordPress functions like wp_insert_post() to insert it into your site.
Keep in mind that if you are not familiar with coding, you’ll likely need a developer to help set this up.
3. Using Air WP Sync Plugin
If you are not comfortable with custom coding or you do not want to deal with hiring a developer and managing everything yourself, Air WP Sync is a great option.
This plugin gives you a user-friendly dashboard that makes it easy to manage your Airtable data from within WordPress.
The process is simple: you create a new connection, collect your Airtable API key, set up your Airtable database, and grab your app ID and table ID.
Then you choose the type of content you want to import, map the fields between WordPress and Airtable, define your sync settings, and publish everything to start syncing.
Air WP Sync offers a free version with basic features, which is enough for simple use cases. If you need more advanced functionality, there’s a premium version available for a one-time payment.
4. Using WhaleSync
If you need to sync data between Airtable and WordPress, WhaleSync is a solid tool to consider.
Unlike one-way imports, WhaleSync keeps a live connection between the two. This means any changes you make in Airtable will automatically update on your WordPress site, and any updates you make in WordPress will sync back to Airtable.
Pricing for WhaleSync starts at $39 per month and increases based on the number of records you want to sync.
If you need full two-way syncing, WhaleSync is a great choice. For keeping data synced between Airtable bases themselves (not WordPress), Airtable Sync has its own quirks to know about. However, if you only need one-way syncing from Airtable to WordPress, it might be more expensive than necessary.
5. Using Forms
If you want to display a form on your WordPress site that sends data back to Airtable, there are a couple of good options.
The simplest way is to use Airtable’s native forms and embed them into your WordPress site using an iframe. This method is quick and free, but Airtable’s native forms are quite basic and may not offer all the features you need.
If you need more than just a basic form like displaying dynamic fields pulled from Airtable Fillout forms are a great alternative. They integrate smoothly with Airtable, offer much more customization, and look better on WordPress.
Fillout is free to start, and you only pay as your monthly record submissions increase. Airtable’s native forms, on the other hand, are completely free. So if they meet your needs, they can be a simple and cost-effective solution.
Which Method to Use
For most teams embedding a read-only view on a public page, the Interface embed is the simplest starting point since it costs nothing and requires no code. If you need the data to look like part of your WordPress site or update without a page reload, the API or Air WP Sync approach is a better fit. For a live two-way connection where WordPress and Airtable stay in sync, WhaleSync is currently the most purpose-built option for that workflow.